What is a URL slug?
A URL slug is the readable part of a web address that describes the page. A clean slug helps both users and search engines understand your content. Example: /what-is-url-slug-seo.
Why slugs affect SEO
- Search engines use words in the URL as a relevance signal.
- Users trust clean links more than messy ones.
- Readable URLs improve sharing and click-through rates.
Rules for SEO-friendly slugs
- Use lowercase letters
- Replace spaces with hyphens
- Remove special characters
- Keep it short but meaningful
- Include your primary keyword if natural
You can generate a clean slug in seconds using the Slug Generator.
Common mistakes to avoid
- Very long slugs with many filler words
- Random numbers or symbols
- Capital letters and inconsistent formatting
A good URL is simple, predictable, and easy to type. Pair it with clear titles and headings for best results.